About Us

I incorporated Not the Norm Ltd in 2003, prior to that I was a sole trader selling through my website from 1999 after developing a close relationship with Jerry Yamoa and his family in the late 1990s.

Having put my Reflexology practice on hold to have my first child (who is now 20!), I met Jerry Yamoa who introduced me to his ‘Yamoa™ powder', claiming it had cured asthma in his village back in Ghana, and more recently his colleagues at the Royal Mail Nine Elms sorting office.

Healthily sceptical, but intrigued, I was inclined to believe the claims he was making, as he came across as an extremely genuine chap, and it wouldn’t take much to disprove him. So he kindly gave me samples to send some Yamoa™ to some former reflexology clients to test. The results were astounding, and I had found my life’s mission: to help asthma and hay fever sufferers around the world by making Yamoa™ available to the masses.

I spent almost every night for two years building my first primitive Yamoa™ website and trying to spread the word about Yamoa™. Being an internet novice and a computer virgin too, it was no mean task to get things up and running, but I was determined that this was the way forward to reach people on my extremely tight budget (I had no money to put into my venture!)

I soon learned that convincing people who don't know you from Adam that you have an incredible natural cure is not easy, but I persevered and in August 2001 I had a lucky break. A well-respected American physician with a huge interest in natural health, Dr. David Williams, had heard rumours about Yamoa™ was told by a friend in London that what he'd been looking for in Africa was now available in England. He contacted me and I agreed to give his 260,000 subscribers a discount on their first orders, and before long word-of-mouth soon spread, and here we are today.

Over the years, Yamoa™ has helped thousands of people fight and beat asthma and other respiratory conditions such as hay fever, bouts of pneumonia and bronchitis and even COPD. My mission remains to spread the word about Yamoa™ as far and wide as possible, so that those who are in need of it are aware of its existence, and I would absolutely love it if you would join me on this mission by telling people about Yamoa™.

If you want to help spread the word, please share this website with your friends and relatives, share it on Facebook, Tweet about Yamoa™ on Twitter or simply ask us to send you a bunch of our leaflets to hand out to people!

If you would like to talk to me in person then please contact me! I'm open to being a guest on podcasts and interviews also, such as this recent one with Andrew Poletto of Top Fitness Strategies:

 

Tania Wedin

Tania Wedin, Founder & Managing Director, Not the Norm Ltd

Listen to an Interview with Tania Wedin B.A., M.A.R., Founder of Yamoapowder.com and Not the Norm Ltd while you browse the site...

Listen

Company Website www.not-the-norm.com

How does Yamoa work?

Independent researchers from Montana State University in the USA have determined how the unique active ingredients found in Yamoa correct your immune system to respond normally to allergens.

Yamoa works on the root cause of your symptoms by altering your immune system’s response to allergens, normalising your reaction to them and so eradicating symptoms.

Because Yamoa changes the immune system and doesn’t just manage or mask symptoms, like many people you may find that a two month course is enough Yamoa™ to give you long-lasting benefits.

Powerful properties

Other powerful properties discovered in Yamoa™ by independent researchers from London, France and the Ivory Coast combine to make it a wonderful all-round health supplement.

The top 5 Yamoa™ research findings:

• An effective anti-inflammatory
• Improves white blood cell counts
• Yamoa polysaccharides stimulate innate immunity
• An effective antibacterial
• Yamoa slants allergic immune response on a molecular level

Frequently asked questions

1. What exactly is Yamoa?

Yamoa™ Powder comes in 30gm containers of pure Funtumia elastica ground bark powder. The Yamoa™ Capsules contain 500mg pure Funtumia elastica ground bark powder, 10mg Magnesium stearate B.P., and a vegan cellulose capsule.
Yamoa™ powder 30gm contains pure Funtumia elastica bark powder. The capsules are pure powder with a small amount of magnesium stearate as an anti-caking agent, and a cellulose (vegan) capsule.
POWDER: Mix the entire contents of the 30gm bottle thoroughly with an average size jar of honey, about 1lb (454gm). Stir well until the powder is completely mixed, also stir the mixture each time you use it. Adults: One 5 ml standard teaspoonful twice a day for one month continuously. Children: under the age of 12: Half a 5ml teaspoon twice a day for one month continuously. OR take 1/4 of a 5ml teaspoon of powder twice a day with a glass of water or fruit juice, tea or any beverage, an eighth of a teaspoon for children. FOR BEST RESULTS, FINISH ENTIRE MIXTURE EVEN IF RELIEF IS FOUND AT AN EARLY STAGE OF TREATMENT. CAPSULES: Adults: 1 capsule twice a day (morning and evening) with water. Children aged 12 and under: 1/2 capsule twice a day (morning and evening) mixed in honey or jam, maple syrup or other foodstuff to mask bitter taste. If the child is old enough to swallow the capsule, only half of the powder will require mixing with honey (or other). IT IS IMPORTANT NOT TO STOP YOUR OR YOUR CHILDS CURRENT MEDICATION WITHOUT YOUR DOCTORS ADVICE.
The guide is really just twice a day, at a decent interval of a good 6-8 hours - it does not have to be specifically at mealtimes, although people usually find it easier not to forget to take the dose if taken at these benchmarks in the day.
The pure Yamoa™ should be emptied completely into the honey and mixed thoroughly, then stirred before each dose is taken. Using the right amount of honey/jam (approx. 1lb/454gm) ensures that the correct dose is taken. Please remember a child's dose is half a teaspoon of the mixture, and the mixture will be taken over approximately 2 months in all for a child.
You can mix it with a jam, brown rice syrup, pure maple syrup, water or any beverage. It can also be sprinkled into baby cereals or yoghurt for young children or babies - honey is not recommended for babies under 1 year due to the risk of Botulism (bacteria in honey). Yamoa™ tastes bitter, so it is better mixed with something sweet. If you are a diabetic, you are best advised to mix it with a low sugar carrier. We have Yamoa™ in Capsule form, which is ideal for people who cannot take Yamoa™ mixed in honey.
Most people find they get results within the first two months. Some people obviously need more than two months, but some people do take the powder for longer for a variety of reasons. Many people experience changes in their condition within the first two weeks, but it is best to take the mixture until the course is finished entirely.
It has been a long-term solution for many people. We tend generally to supply second courses to people who are re-ordering on behalf of their friends or relatives rather than themselves, but obviously some people may require follow-up treatment consecutively or the following season. Others tend to buy again for themselves to have the product to hand 'just in case'. It is a very subjective remedy, and we cannot categorically say that you will only need the one course.
We have found that people who have had their condition for many years, and who are in the senior age bracket, have generally required more than one course of Yamoa™ before beginning to feel substantial benefits. This may be down to the fact that the condition is long-standing, and that an older person has a longer history of illness and stress, which may mean a reduced immune system capacity, which may make it harder to recover from a condition as quickly as a younger person or a child. With this in mind, it may mean that although Yamoa™ may not appear to improve your condition within a month, it may need longer to establish its healing properties and boost your immune system against the triggers which cause your asthma. Persevering with Yamoa™ for more than one month may therefore bring better results.
Hay fever sufferers have been known to take Yamoa™ in the winter, and it has remained effective for the following hay fever season. Others have found relief from their symptoms after taking it at the beginning of the season. Others find they take it at the beginning of the season each year. Most people who take it whilst they are suffering symptoms, find relief within a couple of weeks of taking it. It is always recommended to take the dose every day until the course is finished completely even if relief is found early on in treatment. One course (two months) is usually enough for one person.
We have had isolated reports (from single people) of a reaction of a rash, water-retention, a tickly cough, stomachache and palpitations (when taking blood pressure tablets also). Some people may respond initially to Yamoa™ with what is termed as a 'healing reaction' (sometimes known as a healing 'crisis' or Herxheimer reaction). This is when symptoms seem to worsen before they start to improve, and it can be quite alarming for some people, particularly asthma sufferers. Please bear this in mind, and although it is rare with Yamoa™, it is common with many complimentary therapies. Please be sure, particularly if you suffer from respiratory attacks such as in asthma, that you always carry your emergency medication with you at all times, even if you feel Yamoa™ has helped you combat your condition. We do not recommend you take Yamoa™ if you are pregnant or breastfeeding, or if you are on blood pressure medication. We also do not recommend mixing the powder with honey or another sweet carrier if you suffer from fungal infections in the respiratory tract (see Powder versus Capsules questions below). If you find you are experiencing any adverse symptoms from taking Yamoa™, please let us know. Please see our 'drug interactions' question.
We have had feedback from one lady regarding a possible interaction between Yamoa™ and her daily dose of 0.5mg of Norvasc (blood pressure medication), resulting in palpitations which increased in severity the longer she used the powder. She ceased use of the powder, and her palpitations disappeared after a few days. This is the only drug interaction we know of to date. Tests to establish whether it could interact with any one medication taken by any given individual are impossible to conduct due to the enormity of the task (there are so many drugs and drug combinations being taken), that we cannot give a conclusive guarantee that this will never happen, therefore it is strictly your decision as to whether you will go ahead and use Yamoa™ whilst on your current medications. If you experience any signs that an adverse reaction is happening to you when you take Yamoa™, you must stop immediately and consult your healthcare specialist, and inform us so that we can advise others of possible interactions.
We do not recommend that pregnant or breastfeeding women or people on High Blood pressure medications take Yamoa™.
Yamoa™ has been microbiologically analysed to clinically confirm that it is free from nasties such as Salmonella and E-Coli, Faecal Coliforms and Faecal streptococci. The conclusion to the tests was: "The analyses undertaken provided no evidence of the presence of pathogenic bacteria on any of the samples examined". Further research (Graff JC et al, Polysaccharides derived from Yamoa™ (Funtumia elastica) prime γδ T cells in vitro and enhance innate immune responses in vivo, Int Immunopharmacol (2009), doi:10.1016/j.intimp.2009.07.015) found that Yamoa™ in fact "may be effective as therapeutic innate immunostimulants in Salmonella enterica serotype typhimurium infection and potentially other infectious disease settings." It has also been tested by the Centre for Scientific Research into Plant Medicine (MINISTRY OF HEALTH), Ghana, by S. Osafaro-Mensah MSc. These tests were performed between 1996 and 1998. Mr Osafaro's conclusions to the tests were "The investigation and clinical trials conducted have shown that Yamoa™ is safe for human use...and when the bark is dried it can be safely stored for up to 6yrs before being ground for use". A peer reviewed scientific research paper, (Graff JC et al, Polysaccharides derived from Yamoa™ (Funtumia elastica) prime γδ T cells in vitro and enhance innate immune responses in vivo, Int Immunopharmacol (2009), doi:10.1016/j.intimp.2009.07.015) conducted by Montana State University's Molecular Biology department determined that Yamoa™ "appears safe" with "no evidence of toxic or other adverse effects". Jodi Hedges, one of the lead researchers on Yamoa™ explained when interviewed, "We think that in vivo the main response to polysaccharides is that they prime the cells, to better respond to other signals. They do not overtly stimulate the cells, and they do not induce inflammatory cytokines. Targeting these gd T cells and NK cells is nifty because these cells are not the source of strong damaging cytokines like IL-1, IL-6 and TNFa, these come from macrophages. gd T cells and NK cells are anti-inflammatory in many situations, and polysaccharides may enhance that capacity as well. Macrophages are not known for this, but also do not appear to be a primary target for these polysaccharides (if they were, we would see more inflammation not less).”
The main differences are the ease of use, the ability to maintain an accurate dosage and the compatibility with a strict sugar or carbohydrate free diet, such as that of a diabetic or someone trying to lose weight, or even someone who needs to avoid sugars due to candidiasis, etc. If you suffer from fungal infections in the respiratory tract, it is better to take the capsules than the honey mixture, or at least do not mix the loose powder into honey or a sweet carrier as the sugar will only exacerbate the condition and it may become worse rather than improve. If you do not know whether you are suffering from a fungal infection, it may be better to opt for the capsules to err on the side of caution.
The loose powder is better for those suffering from seasonal allergies or hay fever when mixed with a local honey, as the honey will itself help to strengthen the immune system against local pollens. It is also more suitable for those suffering from conditions such as MCS (Multiple Chemical Sensitivity) as it does not have the added presence of magnesium stearate, as in the capsules. If you suffer from fungal infections in the respiratory tract, it is better to take the capsules than the honey mixture, or at least do not mix the loose powder into honey or a sweet carrier as the sugar will only exacerbate the condition and it may become worse rather than improve. If you do not know whether you are suffering from a fungal infection, it may be better to opt for the capsules to err on the side of caution.
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